AB AQUA - Sustainable Solutions (AASS) was established to economically concretize the research activity carried out by AB AQUA, Italy's first hydro-strategy think tank. AASS's purpose is to design, produce, market, and consult products and technological solutions to promote environmental sustainability, focusing on the sustainable management of water resources.
Sustainability is becoming an increasingly abstract concept, part of the most cutting-edge political agendas focused on energy transition. Underlying the vision of AASS is the reconciliation of respect for the environment and the protection of natural ecosystems with industrial production, economic growth, and wealth creation.
We decisively reject the ideology of 'happy degrowth' or the slowing down of the production machine in favor of sterile and ill-considered environmental protection. On the contrary, we aim to contribute to macroeconomic growth by reconciling the economic and industrial challenges ahead with today's difficult ecological situation.
Specifically, AASS will be in charge of:
Create digital products in the form of software, apps, etc. capable of preventing water crises of a drought or flood nature.
Develop and market technological solutions for water efficiency, proper management of water resources, and greater savings of the supreme commodity par excellence: water.
Develop and market technological solutions for saving energy and reducing the environmental impact of production activities.
Develop and market software and hardware for monitoring and reducing the environmental impact of modern societies.
Design and manufacture eco-friendly products and innovative technologies for waste management and recycling.
Provide environmental and energy consulting services.
Offer training and awareness-raising on environmental sustainability practices, water management of water resources, and eco-sustainable business management.
Collaborate with public and private entities to promote sustainability policies and the development of green technologies.
Participate in research and development projects in the field of environmental sustainability.
In the current context of growing concern about climate change, environmental degradation, desertification, and water stress, the creation of companies producing sustainable products is of crucial importance. These companies not only respond to a growing demand of conscious consumers but also play a key role in promoting a greener and more resilient economy.
AASS will have a special focus on solving water-related problems. This material, the most important for our sustenance as living beings and too often taken for granted, will be central to the production and development agenda of AASS products. However, in addition to water, we wish to broaden our horizons and create products that have a positive impact not only in water management but also in the proposition of sustainable strategies in general.
Companies operating in the sustainability market, of which AASS aspires to become a benchmark, contribute to reducing environmental impact through the use of environmentally friendly materials, energy-efficient production processes, and waste minimization. They also encourage circular economy practices, where products are designed to be reused, recycled, or composted, thus reducing pressure on natural resources.
The promotion of proper and efficient water management and environmental sustainability at a general level goes beyond simply reducing ecological impact at the production level.
AASS aims to innovate by developing new technologies and processes that can be adopted globally, contributing to a transition to a more sustainable future. In addition, sustainability can enhance corporate reputation, attract investment, and create new market opportunities.
